Moodboards
These are some of the first steps I take in the visual exploration process. Collecting imagery that captures an aesthetic and a clear POV. Some of the images are custom made or altered to fit the project (like in the Offer Up boards). I believe this is an important part of the process cause you get to set loose boundaries of the visual language and tone you are trying to establish. These boards were usually presented to clients in preliminary rounds of exploration to get a sense of their intentions for a campaign.
