Camilla Cabello Deck (2019)

Excerpts from a deck by Sid Lee for Epic Records

Tasked with pitching a social campaign for Camila Cabello’s album Romance, I developed this deck using notes from her art director. The only direction we had was “something Baroque,” so I reimagined Rococo and Baroque aesthetics through a modern lens. Drawing inspiration from Camila’s Cuban heritage, I built a palette around the colorful architecture of Havana—tropical jewel tones that feel fresh and contemporary. These hues, paired with classic Baroque motifs like gold statues, lush vines, and butterflies, helped evoke the album’s romantic themes in a new, modern context.