Camilla Cabello Deck Design (2019)

Excerpts from a deck by Sid Lee for Epic Records

Tasked with pitching a social campaign to promote Camilla Cabello’s new album “Romance” I created this deck based on notes from her art director. All we really knew was that it would be some version of Baroque. With no access to any of the pre-existing visuals, my imagination was trying to capture a more contemporary version of the Rococo and Baroque aesthetics. As a nod to Camilla’s Cuban heritage, I picked a palette based on the multicolored buildings of Havana. These tropical jewel tones tie the visuals to a more contemporary time, while using the stereotypical baroque ornamental elements (gold statues, lush vines, butterflies, ect.) to tie it to the romantic themes of the album.