Longlegs (2024)

Social campaign pitch for the horror film Longlegs. The client wanted a cryptic, puzzle-driven rollout over eight weeks without revealing the villain’s face. Since the antagonist works with dolls, I proposed merging fragments of their face onto the face of a doll. Cipher characters from the film would be seperated across the pieces to spell the word “SATAN”.  Online sleuths would eventually piece the posts together to uncover the killer’s identity.

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