Key Art
Design
Photography
About





Netflix Product Art (2017-2019)



Netflix product art is optimized for 24 unique images per show, each tailored by algorithm to attract different audiences. As an artist at Insync Plus and WC+A, I helped build these suites, adapting theatrical key art for multiple platform sizes. All the work shown here is original. I love transforming limited assets—unit photography, stock, and illustration—into new visual stories. For example, the first Sabrina image combines three shots of the lead actress with a warped, color-treated set photo as the backdrop, while the Larva Island piece features a boat built entirely from stock leaf images. I find joy in this kind of detailed, inventive image manipulation.