Jessica Jones Social Campaign (2020)

This campaign was developed from the perspective of the antagonist in Jessica Jones Season 3. I served as production designer, creating the killer’s physical props—most notably a hand-built notebook featured in the campaign’s teaser footage. Filmed on set using my hands as the killer’s– the pieces were designed to feel obsessive and unsettling, hinting that any main character could be the next victim. The process was intensely tactile and immersive, requiring me to think and build from the killer’s point of view.